Mitchum Advanced Control [Source: Mitchum]
It makes sense to try to sell deodorant with dance as Mitchum does in their humorous Love Thy Pits campaign:
“Mother New York launches a new campaign-and new graphic look, for Mitchum deodorant. Touting the ‘Love Thy Pits’ manifesto, the effort consists of TV, print and live commercial integration on Jimmy Kimmel Live! tonight, during which the show’s host will offer up his own interpretation of the campaign theme.”