KLM Fly2Miami with Sied van Riel [Source: KLM]
KLM Royal Dutch Airlines’ new Amsterdam-to-Miami service was set to launch March 27th when DJ Sied van Riel tweeted a request to move the flight up for those attending the Miami Ultra Music Festival March 25th through 27th.
The result is now a chapter in the history of social media marketing:
“KLM told the artists that if they could get 150 people booked for a 200-passenger Boeing 777 trip, the airline would fly to Miami one week early. In an effort called ‘Fly2Miami,’ Jung and van Riel turned to Facebook and Twitter, where the pair totals more than 5,000 ‘likes’ and 12,000 followers on the respective social sites. And then a more popular DJ, Tiësto, retweeted their message to his 425,000 followers…Within only five hours of making their first Twitter and Facebook messages, the flight had sold out.”
And so, the early flight occurred, which isn’t as easy to happen as it may sound, and you can see the results above. Not so much dancing in the video but the whole event was inspired by lovers of dj-driven dance music.