Zumba Fitness Game [Source: Amazon]
Yes, we've now posted more about Zumba than any other dance product, company or event but, no, All World Dance is not going to become the Zumba Fitness Channel! However, my growing interest in dance and movement games as part of the dance boom, in such games as the current breakout sector of the video game market and in the Zumba phenomenon itself are all intersecting in this post.
Zumba Fitness, the video dance game, was first released in November 2010 and is available for the Wii, Playstation 3 and Xbox 360. Game company Majesco reported yesterday that they have sold over 2 million copies of the game worldwide and that it's now the strongest video game in the dance-fitness category. This incredible success seems to have startled many game industy analysts, who have been sceptical about the category itself, perhaps because they've been too busy playing first-person shooter games and snearing at dance shows on tv to recognize that there's currently a worldwide dance boom in progress. Doh!
Majesco CEO, Jesse Sutton stated:
"We experienced another strong quarter, driven by the phenomenal success of Zumba Fitness. Zumba Fitness continues to sell well, nearly seven months after its launch, and is also off to a great start in Europe [with particularly strong sales in the UK."
Plus, they announced plans to launch Zumba 2 for Wii in November with an additional platform to be added in 2012. Zumba 2 will feature "more than 30 hot new music tracks, electrifying choreography, a huge variety of new dance styles and brand new arenas."
Sounds like King Beto's empire will continue to expand!
Official Site: Zumba Fitness Game
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Zumba Fitness & Beto Promote Fitness Music Video Featuring Pitbull's
Zumba Fitness Fanatics' World Record Attempts
Zumbawear Wonderland Collection From Zumba Fitness